I had the great pleasure of moderating a panel at AdWeek Europe on the issue of trust earlier this year. The session was titled “Trust: Digital’s New Currency,” and there was broad agreement on the panel—which included among others the CEO of Clear Channel UK, the European Editor of Newsweek, and Phil Stokes, partner, Entertainment
When to Take an Agency Global?
Today’s agencies are expanding more quickly and aggressively into new jurisdictions than ever before. That isn’t a project to take lightly.
Advances in technology and the globalization of business have facilitated the process of international expansion to some extent, but the fact is that great regional differences remain: in business cultures, regulatory environments, and more.
Trust is the New Advertising Disruptor
Developing — and keeping — trust has never been more important for advertisers. With consumers being bombarded by a dizzying variety of messages and choices, trustworthiness has emerged as an important differentiator between brands.
In other words, as Richard Eyre, CBE, chairman of the Internet Advertising Bureau UK (IAB UK) would put it, trust
Advertising Claim Substantiation: 5 out of 5 Readers Will Love this Article
20,679 physicians say Lucky Strike [cigarettes] are less irritating. It’s hard to imagine that a claim from a 1930s Lucky Strike ad survived today’s regulatory and class-action environment. Someone would take a shot at the ad: a competitor brand, the Federal Trade Commission (FTC), or consumers.
But maybe we haven’t evolved all that much. Here
Trust in Advertising: The Buyer’s Perspective
Digital media has opened up exciting new worlds for the advertising industry. It has given advertisers the ability to reach audiences in new places, on new devices, in more engaging ways, and in more targeted fashion than ever before. No doubt about it: these are all good things.
But the advent of digital media has
Lessons Learned & Practical Advice: Many Challenges and Big Changes for the NAD
As mentioned in my last post, over the next few weeks, I will be sharing with you a few articles I co-authored that were included in our Lessons Learned/Practical Advice publication. (To read the full publication, click here.) Each article suggests steps that marketers and agencies may take to decrease risks and help ensure
Lessons Learned & Practical Tips: Green Marketing Still Needs Support
The marketing communications industry experienced a number of important changes in 2015. In the third edition of our Lessons Learned/Practical Advice publication, lawyers from Davis & Gilbert explore the key regulatory developments, statutory changes, and court decisions in numerous areas such as children’s advertising, entertainment, social media, trademark, and data security. To read the full
Trustworthy Accountability Group Addresses Critical Challenges Facing Digital Advertising
Just over a year ago, three of the leading advertising trade organizations – IAB, ANA, and 4A’s – formed the Trustworthy Accountability Group (TAG) to address several critical challenges affecting digital advertising, including fraud, piracy, malware, and lack of transparency. These issues not only cost the U.S. digital advertising ecosystem an estimated $8.2 billion annually,
The Evolution of the Chief Communication Officer
If you were forced to pick one way in which companies have evolved the most significantly since the turn of the century, you’d be hard-pressed to find a more popular response than communication.
Social media has created two-way dialogue and real brand accountability. The 24/7 news cycle has amplified the impact of any crisis, from
Digital Media and Trust
When it comes to trust and digital media, it’s an understatement to suggest that it cuts both ways. It’s more accurate to state that it slices and dices as many ways as a kitchen appliance from an infomercial.
On one hand, it appears to be easier than ever to assess trustworthiness across the digital landscape.