As mentioned in my previous two posts (found here and here), I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference titled “The Pursuit of ‘Truth’ in Advertising.” It explored how consumers view the truth in this era of fake news and alternative facts, and how
The Pursuit of Truth in Advertising: Regulatory
As mentioned in my previous blog post, I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference titled “The Pursuit of ‘Truth’ in Advertising.” It explored how consumers view the truth in this era of fake news and alternative facts, and how this changing understanding of
The Pursuit of “Truth” in Advertising: Social Media
It was another successful year in Chicago at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference. During Friday’s general session, I gave a presentation titled “The Pursuit of ‘Truth’ in Advertising,” taking a look at how consumers view the truth in this era of fake news and alternative
ARGONAUT Taps the Power of Giving
Most professionals can look back to a time in their careers when a selfless individual provided them with guidance, encouragement, or advice. Usually, it was someone more experienced, who had seen and done much more than they had, who provided the needed direction. That small sacrifice, that gift of time and talent, ultimately had a
Transformation Sweeping Advertising and Marketing: Regulatory
As mentioned, at the 39th Association of National Advertisers/Brand Activation Association Marketing Law Conference, “Breakthrough: Legal Strategies for Dynamic Businesses,” I gave a presentation on the key trends and legal developments sweeping the advertising and marketing ecosystem. Today I will share with you final installment of this series…
Let’s take a look at the
Transformation Sweeping Advertising and Marketing: Data
As mentioned, I gave a presentation on the key trends and legal developments sweeping the advertising and marketing ecosystem at last week’s 39th Association of National Advertisers/Brand Activation Association Marketing Law Conference, “Breakthrough: Legal Strategies for Dynamic Businesses.” Today I will share with you the second installment of this series…
The question of who
Transformation Sweeping Advertising and Marketing: Influencer Marketing
It was an incredible three days in Chicago at the 39th Association of National Advertisers/Brand Activation Association Marketing Law Conference, “Breakthrough: Legal Strategies for Dynamic Businesses.” During yesterday morning’s general session, I gave a presentation titled “Transformation Sweeping Advertising and Marketing: Key Trends and Legal Developments,” exploring not only the trends and changes in
Millennial Engagement: Marketing’s New Trick Shot
Sports and marketing have come a long way since a young Pittsburgh Steelers fan offered Mean Joe Green a Coke in the classic 1979 television commercial. For one thing, the audience has changed. The oldest millennials were just being born in the late 70s, but now comprise one quarter of the U.S. population. Highly coveted
20 Years and 2,600 Decisions: Andrea Levine Takes a Look Back
My colleague and friend, Andrea Levine, has been the Director of the Advertising Self-Regulatory Council’s National Advertising Division (NAD) and Senior Vice President of the Council of Better Business Bureaus for the past 20 years. It’s quite a title, and tenure, and as she prepares to move on to her next challenge, I asked her
Intel Gets Extraverted
In the last few years, Intel’s advertising has become a lot less inward-focused. For decades, the company’s “Intel Inside” campaign directed consumers’ attention to the chips that Intel puts inside electronic devices. While that campaign (with its instantly recognizable bong-bong-bong jingle) helped make the company what it is today, Intel hasn’t been content to rest