Flip back through articles, columns, tweets and other prognostications from marketing pundits over the past decade plus, and you’ll see a common theme: it’s going to be a big year for virtual reality (VR) and augmented reality (AR).
And finally, that time has come. Well, sort of…
While we’ve been teased and tantalized about the potential of these awesome technologies, the time finally seems just about right for their proliferation — at least for one of the two platforms. That’s the reality of new marketing technologies; once they reach a critical mass of brand and consumer buy-in, legal challenges naturally emerge as we explore their full potential.
In the case of these perception-altering platforms, it’s VR that’s experienced a downshift … Continue Reading