They say a picture is worth 1,000 words, but what about video? Whoever is behind the famous aphorism never crunched the numbers on video, but you’d have to think that the words-to-video conversion rate would be very large. After all, video advertisements are known to have tremendous advantages, even over those that use pictures. Video
Mobile Is on the Move
As we approach the tenth anniversary of the iPhone, it’s clear that mobile advertising has hit a tipping point. That conclusion is inevitable from any number of facts. For one, Google has announced that more searches on its platform take place on mobile devices than computers in 10 different countries, including the United States. Second,
Interplay of Marketing & Advertising Law to Activate Brands: What is Shopper Marketing?
As mentioned, at BAA I gave a presentation on the interplay of marketing and advertising law to activate brands. Today I will share with you the final installment of this series…
What is shopper marketing? It’s about harnessing technology and data to reach and influence consumers on their path to purchase – online to in-store.
Trust as Currency in the Digital Age
I had the great pleasure of moderating a panel at AdWeek Europe on the issue of trust earlier this year. The session was titled “Trust: Digital’s New Currency,” and there was broad agreement on the panel—which included among others the CEO of Clear Channel UK, the European Editor of Newsweek, and Phil Stokes, partner, Entertainment
Disruption in Marketing & Advertising: Engaging & Influencing Customers Online
As mentioned, at BAA I gave a presentation on how disruption is permeating advertising, media, and marketing today. I now will share with you the final installment of the series…
How do brands engage consumers in ways directly relevant to the target audience? The answer may be Shopper Marketing – more appropriately dubbed as “Omnichannel
Dos Equis is Bucking Beer Trends by Going Mobile
These are challenging times for major beer makers. Beer sales in the United States have fallen by about 4% since 2008, with the biggest declines being experienced by some of the largest brands. Bud, Miller High Life and Miller Lite have lost a quarter of their sales volume. Some might chalk this up to the
Marketers Predict Trends to Watch in 2014: Insights from Brown Shoe Company’s Chief Marketing Officer, Will Smith
Concluding the three part prediction series, I turn to Will Smith, Brown Shoe Company’s Chief Marketing Officer, to get his thoughts on what 2014 holds for the retail industry.
2014 Predictions within the Retail Industry and How They Have the Potential to Affect Marketing and Advertising, with Brown Shoe Company’s Chief Marketing Officer, Will
Marketers Predict Trends to Watch in 2014: Insights from LPGA Chief Marketing Officer, Jon Podany
Continuing with predictions on what the rest of 2014 will hold, I turn to Jon Podany, Chief Marketing Officer for the Ladies Professional Golf Association (LPGA), to get his thoughts.
The Way The Industry Sees It
2014 Predictions within the Sports Industry and How They Have the Potential to Affect Marketing and Advertising, with LPGA’s
Brand Activation Association Marketing Law Conference – Data and Unfairness
As we interact online, we leave a breadcrumb trail of data – both personally identifiable and anonymized. This information can be pulled straight from data shared – name, age, or address – or can be extracted from browsing habits and usage patterns. So what restraints are put in place to stop unchecked collection and use of this data?
One touchstone used by authorities in determining data-related policies and definitions is the concept of “unfairness.” This term is used prominently in the FTC Act and is part of the fabric of consumer protection in the United States. In addition, unfairness is being used in policymaking and enforcement efforts to determine what types of data collection, storage or use may be impermissible because conducted or structured in such a way that do not adequately protect consumers from harm.Continue Reading Brand Activation Association Marketing Law Conference – Data and Unfairness
How to Ensure Compliance under the Telephone Consumer Protection Act
The FCC has changed its rules to require “prior express written consent” in order to auto-send commercial calls or texts. Failure to comply can open violators up to private lawsuits, and to damages awards of up to $1,500 per violation. So what should be done to avoid pricey violations?
First, there needs to be written