Brand messaging shows up everywhere these days, from the screens in our pockets to the sides of sports stadiums. The ubiquity of brand content makes the fight for ever-decreasing attention spans only tougher as the number of communications platforms multiplies. It’s enough to make traditional forms of messaging, like the press release, obsolete.

There’s no doubt that today’s savvy marketers are looking beyond the standard release, either replacing it altogether or adapting it to the new world order in communications. Spicing up the customary press release format with strong visual elements—like infographics or video content, for instance—can make messages easier to digest and better fodder for social media engagement. Other brands have discovered that going big with live events offers … Continue Reading

If you were forced to pick one way in which companies have evolved the most significantly since the turn of the century, you’d be hard-pressed to find a more popular response than communication.

Social media has created two-way dialogue and real brand accountability. The 24/7 news cycle has amplified the impact of any crisis, from CEOs sticking their foot in their mouths to customer data breaches. Brands are compelled to be socially and environmentally conscious. Heck, Millennials want to know your charitable partners before they buy your goods or apply for your jobs.

These are just a few of the new functions that fall on the shoulders of today’s Chief Communications Officer (CCO). No longer is this a role exclusively … Continue Reading