It’s hard to overstate what a “thing” Advertising Week has become. Since it was launched in 2004 by the late Ken Kaess, then chairman of the 4As, Matt Scheckner, and a team that included Burtch Drake, Ron Berger, and Mike Donahue, the conference of advertisers and advertising professionals now comprises more than two hundred and fifty events and more than one hundred and ninety seminars and workshops over four days. This year’s attendance is expected to exceed 90,000 people.

And talk about spanning generations, last year, in addition to a parade and Advertising Week reps opening the trading day on the floor of the NASDAQ, the conference featured presentations as diverse as Sabrina Calouri, ‎Vice President of Digital & Social … Continue Reading

Advertising Week is to the advertising industry and brands what the Emmys are for the television industry and what the Oscars are for the film and entertainment industry. I’ve had the honor of knowing the brainchild behind Advertising Week since its inception. Now in its ninth year, Advertising Week is bigger than ever – with five days of high-level programming hosted by and featuring some of advertising’s biggest names, including those agencies and brands who are leading the charge in innovation and creativity in our industry.

The Way I See It I see the industry’s biggest leaders gathering in New York City to share and discuss the latest ideas, creations, and technology that is shaping the future of the industry.… Continue Reading