In the last few years, Intel’s advertising has become a lot less inward-focused. For decades, the company’s “Intel Inside” campaign directed consumers’ attention to the chips that Intel puts inside electronic devices. While that campaign (with its instantly recognizable bong-bong-bong jingle) helped make the company what it is today, Intel hasn’t been content to rest
Marketing a High-Powered Winery
Winemaking is a timeless craft—or so you might think. If you do, one visit to a Jackson Family Wines facility powered by Tesla batteries and you’ll soon realize that wineries are certainly keeping up with the times.
One of the country’s largest family-owned wineries, Jackson Family Wines has been innovating in all kinds of ways
The Evolution of the Chief Communication Officer
If you were forced to pick one way in which companies have evolved the most significantly since the turn of the century, you’d be hard-pressed to find a more popular response than communication.
Social media has created two-way dialogue and real brand accountability. The 24/7 news cycle has amplified the impact of any crisis, from