On Wikipedia, there are two entries for “The Golden Age of Television.” The first describes a period from the late ’40s to late ’50s, which featured live productions aimed at the affluent viewers who could then afford television sets. The second one, we’re living through now.

This shouldn’t come as a surprise to anyone who has gotten glued to one of the many gripping series parading across our screens in this new century. From The Sopranos, to Breaking Bad, to Mad Men, it has been an embarrassment of riches.

They say that nothing gold can stay (well, Robert Frost did anyway). That’s a scary thought for viewers, but one that has been articulated by a television executive who … Continue Reading

Brand messaging shows up everywhere these days, from the screens in our pockets to the sides of sports stadiums. The ubiquity of brand content makes the fight for ever-decreasing attention spans only tougher as the number of communications platforms multiplies. It’s enough to make traditional forms of messaging, like the press release, obsolete.

There’s no doubt that today’s savvy marketers are looking beyond the standard release, either replacing it altogether or adapting it to the new world order in communications. Spicing up the customary press release format with strong visual elements—like infographics or video content, for instance—can make messages easier to digest and better fodder for social media engagement. Other brands have discovered that going big with live events offers … Continue Reading

You’re only as good as your first page of Google search results. That’s the reality of today’s business environment. Keeping a company’s online reputation as pristine as possible is a baseline for any sophisticated marketing strategy.

Need proof? The Edelman Trust Barometer for 2015 found that Internet search engines are now the most trusted source of news and general information. When surveyed, 72% of online users said they trusted search engine results, a statistic that’s up 8% from 2014. Put another way, nearly three quarters of potential customers searching a company’s name will likely trust what Google returns on that first page. Glowing results will drive sales. Negative results will not.

One of the best ways to control what shows … Continue Reading