“Advertising and marketing cannot be used as a tool to confuse and endanger New York consumers.” – New York Attorney General Eric Schneiderman, April 2015
When you think about police work in the city of New York, you’re likely to think about officers patrolling the streets – not the billboards above it. The fact is,
Two decades ago, Jerry Seinfeld famously said to best friend and self-proclaimed schlep George Costanza: “You know the message you’re sending out to the world with these sweatpants? You’re telling the world, ‘I give up. I can’t compete in normal society. I’m miserable, so I might as well be comfortable.’”
But fashion designers didn’t give
Once upon a time, newspaper circulars and static-filled messages broadcast over store speaker systems represented the cutting edge of shopper marketing. You had to think and decide for yourself what to buy and where to buy it. Those days are long gone.
Today shopper marketing happens in real time, across multiple marketing channels, and it’s
In the advertising world, perhaps not even “Mad Men” is as consistently entertaining as The Martin Agency. Known for steady and creative execution of Fortune 500 accounts, Martin helped bring GEICO out of the stone age (or into it, rather) with its caveman campaigns, and re-energized Walmart’s image with a clean and modern approach.
Named
As mentioned, at BAA I gave a presentation on how disruption is permeating advertising, media, and marketing today. I now will share with you the final installment of the series…
How do brands engage consumers in ways directly relevant to the target audience? The answer may be Shopper Marketing – more appropriately dubbed as “Omnichannel
As mentioned, at BAA I gave a presentation on how disruption is permeating advertising, media, and marketing today. Today I will share with you the second installment of this three-part series…
One of the biggest issues facing advertisers, marketers and agencies today is the concept of “Trust.” Not “Trust” in the context that advertising lawyers
This week, leading lawyers, regulators and marketers attended the 37th Annual Brand Activation Association (BAA) Marketing Law Conference in Chicago. At BAA I gave a presentation on how disruption is permeating advertising, media, and marketing today. Over the next few days, I will share with you three video clips from my presentation. Let’s dive into
Once again, Advertising Week has come and gone. And once again, I was thrilled to be part a special event for our industry. It’s not often that you can get famous statistician Nate Silver, Olympian Lolo Jones, and musician Bootsy Collins under a single tent, but they were all there at Ad Week – along
Davis & Gilbert was proud to be part of Advertising Week’s Trust Forum in New York, NY on Wednesday, September 30th. I kicked off The Trust Forum by hosting a candid, one-on-one conversation with ANA President and CEO, Bob Liodice, on the most vexing issues involving advertisers and trust. To check out our conversation, click
It may be hard to believe now, but there was a time in the 1970s when residents of the Hamptons felt that the area could use some publicity. Enter Dan Rattiner, founder of Dan’s Papers, a weekly lifestyle publication covering the Hamptons with a whimsical voice that isn’t afraid to have a little fun.