Back in October, I talked here on Madison Ave Insights about the FTC’s just-released Green Guides and what they would mean for marketers moving forward. The FTC moved against unfounded and overused “environmentally friendly” and “green” claims in marketing for a range of products. The standards as established challenge the use of unqualified general environmental… Continue Reading
Monthly Archives: February 2013
FTC Announces Mobile Privacy Disclosure Guidelines
Posted in Advertising, Marketing, Mobile, PrivacyFebruary 1st was a big day for the Federal Trade Commission (FTC). Not only did the FTC release its report regarding mobile privacy disclosures, it also announced that it had reached a settlement with Path, a social networking app, which agreed to pay $800,000 to settle charges that it deceived users by collecting personal information… Continue Reading
Advertising’s Big Night: Super Bowl 47
Posted in Advertising, Digital, Marketing, MobileIt’s finally here. Football fans everywhere have spent the last year counting down to Super Bowl Sunday, the main event for the NFL. But advertising and marketing executives have spent the last year actively planning for Super Bowl Sunday. And let’s face it, a lot of people who are not football fans watch the Super… Continue Reading