Madison Ave Insights

Monthly Archives: January 2013

POM Wonderful

Posted in Advertising, Marketing, Media

Guess what? When it comes to the claims you make in your advertising, substantiation matters – a lot. The FTC’s recent Final Order against POM Wonderful (POM) in which it found nearly 40 claims made by POM about its pomegranate juice products to be false and misleading based on the absence of proper substantiation, should leave no doubt that the FTC takes the issue of claim support very seriously. And the fact that most of POM’s challenged claims – claims regarding potential health benefits of the products, including that consumption could help treat, prevent, or reduce the risk of heart disease, prostate cancer, or erectile dysfunction – were not actually express claims, but rather implied claims (from both the wording … Continue Reading

FTC Amends COPPA to Strengthen Children’s Privacy Protections

Posted in Advertising, Digital, Marketing, Mobile

The Federal Trade Commission (FTC) ended 2012 with a bang by adopting final amendments to the Children’s Online Privacy Protection Act (COPPA). For those of us who work in children’s advertising, these long awaited amendments came as no surprise. The final amendment, which goes into effect on July 1, 2013, came only weeks after the FTC issued a report that found that mobile applications have demonstrated “little progress” in addressing concerns about the privacy of children’s data.

COPPA was first enacted in 1998 and requires that operators of websites and online services that are either directed to children under thirteen or have actual knowledge that they are collecting personal information from children under thirteen notify parents and obtain their verifiable … Continue Reading

What’s Next in 2013: A Lesson in Trendspotting with Marian Salzman

Posted in Advertising, Digital, Marketing, Media

Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments.  The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work.  After offering my year in review and looking back at the trends in 2012, it’s time to also look ahead.  We are at the dawn of a new year – a year filled with potential and uncertainty.  So, let’s get some clarity on what the future holds.

The Way the Industry Sees It

I had the pleasure of speaking with Marian Salzman, CEO of Havas … Continue Reading

Toasting to the New Year

Posted in Advertising, Marketing

Ah, December 31st.  Each year, the ball drops in Times Square, and people count down excitedly from ten as they plan their resolutions for the New Year, and clink champagne flutes to toast to the year ahead.  New Year’s Eve is all about glitz and glamour, from the sparkle of the Times Square crystal ball to the abundance of black tie affairs.  New Year’s Eve is the top and the most festive of holiday celebrations.  The holiday has become synonymous with a certain alcoholic beverage in particular: champagne.  Bubbly is the drink of choice for party-goers.  And leading up to this night, champagne brands are busy marketing to have their corks popped most on New Year’s Eve.

The Way I… Continue Reading