Guess what? When it comes to the claims you make in your advertising, substantiation matters – a lot. The FTC’s recent Final Order against POM Wonderful (POM) in which it found nearly 40 claims made by POM about its pomegranate juice products to be false and misleading based on the absence of proper substantiation, should… Continue Reading
Monthly Archives: January 2013
FTC Amends COPPA to Strengthen Children’s Privacy Protections
Posted in Advertising, Digital, Marketing, MobileThe Federal Trade Commission (FTC) ended 2012 with a bang by adopting final amendments to the Children’s Online Privacy Protection Act (COPPA). For those of us who work in children’s advertising, these long awaited amendments came as no surprise. The final amendment, which goes into effect on July 1, 2013, came only weeks after the… Continue Reading
What’s Next in 2013: A Lesson in Trendspotting with Marian Salzman
Posted in Advertising, Digital, Marketing, MediaSpotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work. After… Continue Reading
Toasting to the New Year
Posted in Advertising, MarketingAh, December 31st. Each year, the ball drops in Times Square, and people count down excitedly from ten as they plan their resolutions for the New Year, and clink champagne flutes to toast to the year ahead. New Year’s Eve is all about glitz and glamour, from the sparkle of the Times Square crystal ball… Continue Reading