Madison Ave Insights

Monthly Archives: January 2013

POM Wonderful

Posted in Advertising, Marketing, Media

Guess what? When it comes to the claims you make in your advertising, substantiation matters – a lot. The FTC’s recent Final Order against POM Wonderful (POM) in which it found nearly 40 claims made by POM about its pomegranate juice products to be false and misleading based on the absence of proper substantiation, should… Continue Reading

FTC Amends COPPA to Strengthen Children’s Privacy Protections

Posted in Advertising, Digital, Marketing, Mobile

The Federal Trade Commission (FTC) ended 2012 with a bang by adopting final amendments to the Children’s Online Privacy Protection Act (COPPA). For those of us who work in children’s advertising, these long awaited amendments came as no surprise. The final amendment, which goes into effect on July 1, 2013, came only weeks after the… Continue Reading

Toasting to the New Year

Posted in Advertising, Marketing

Ah, December 31st.  Each year, the ball drops in Times Square, and people count down excitedly from ten as they plan their resolutions for the New Year, and clink champagne flutes to toast to the year ahead.  New Year’s Eve is all about glitz and glamour, from the sparkle of the Times Square crystal ball… Continue Reading