The holidays are swinging into full gear, what better time to… reminisce? Every year, it seems there is a new “hot” item on the shelves that our children, family, and friends have on the top of their wish lists to Santa. I will never forget the Ty® Beanie Babies phenomenon, the holiday season when people of all ages were frantically hunting for Tickle Me Elmos, or those Tamagotchi keychain games that flew off the shelves faster than you could say “Tamagotchi.”
All of these hot-ticket items were wildfire brands – they launched onto market and became overnight hits with consumers.
And though product makers are thrilled with such rapid-fire consumer hits, there are a number of brand protection concerns that … Continue Reading
Cash and credit and debit cards are certainly dominant in the payment space today. Some think change will never happen, but they are dead wrong. Mobile payment is in its infancy, but the benefits are clear: simplicity, convenience, relevance, and targeted offers and rewards. No more wallets with multiple cards, just one device. And this is only the beginning.
Consumers and retailers are eager to participate. Starbucks – a market leader – already offers a popular payment app. It has now moved further into mobile payments by partnering with Square to allow mobile payment at all of its 7,000 U.S. stores. Customers may soon even be able to pay with their phones while they’re still in their pockets. With Square, … Continue Reading
We are in a “perfect storm” fueled by big data, technological change, media transformation (especially mobile), and global competition. The conventional model of linear digestion of media followed by the linear transaction process is disappearing. With digital media, consumers have multiple sites and screens open at the same time. This year the number of Internet users in the U.S. will grow to 239 million, nearly 76% of the total population. We’re not moving to a digital world, we’re there.
Rapid technological change in mobile devices and wireless service (4G and 4G LTE) fundamentally change how advertisers and consumers interact. Material information is increasingly delivered to consumers not only at the most relevant touch points, but also – through geo-location – … Continue Reading