The holidays are swinging into full gear, what better time to… reminisce? Every year, it seems there is a new “hot” item on the shelves that our children, family, and friends have on the top of their wish lists to Santa. I will never forget the Ty® Beanie Babies phenomenon, the holiday season when people… Continue Reading
Monthly Archives: November 2012
Are Mobile Payment Apps the Next Big Thing?
Posted in Advertising, Digital, Mobile, PrivacyCash and credit and debit cards are certainly dominant in the payment space today. Some think change will never happen, but they are dead wrong. Mobile payment is in its infancy, but the benefits are clear: simplicity, convenience, relevance, and targeted offers and rewards. No more wallets with multiple cards, just one device. And this… Continue Reading
Settling the Argument: Regulation and Disclosure in the Digital World
Posted in Advertising, Digital, RegulatoryWe are in a “perfect storm” fueled by big data, technological change, media transformation (especially mobile), and global competition. The conventional model of linear digestion of media followed by the linear transaction process is disappearing. With digital media, consumers have multiple sites and screens open at the same time. This year the number of Internet… Continue Reading
Choices, Choices: Do Consumers Really Know What They Want?
Posted in Advertising, Digital, MarketingIncreased mobility and access to information with digital media and mobile gives consumers real power to shape the marketplace. Yet consumers can be fickle and easily distracted, to say the least. With so many options and constant change, the question for advertisers is: how do we determine what reasonable consumer behavior and perceptions are when… Continue Reading
Gearing Up for the 34th Annual PMA Marketing Law Conference
Posted in Advertising, DigitalIt’s hard to believe it’s already mid-November. The Presidential election is now behind us and the devastation of Hurricane Sandy is still all too real for many on the East Coast. This week, many in the marketing and promotion industry are heading to the Windy City for the 34th Annual Promotion Marketing Association Marketing Law… Continue Reading
Take Me Out to the Ball Game, Advertisers
Posted in Advertising, MediaAhh, America’s favorite pastime. Hot dogs, peanuts, jerseys, and Big League Chew. We have all heard the call at the stadium – “Beer here.” Major League Baseball commands attention, defining summer for sports fans and inflaming longstanding hometown rivalries. I live in New York City, though I was raised outside Boston. Talk about a rivalry… Continue Reading