Data, data, data. Advertising Week was buzzing with chatter about data – its importance for the advertising industry, future implications, how to improve and maximize data, privacy and security issues… The list goes on. So it was only appropriate for Ogilvy & Mather North America Chief Creative Officer Steve Simpson’s keynote address at the National Advertising Division’s annual conference on Monday of Advertising Week to be focused on big data. Adweek reporter Katy Bachman put it well in summing up the key takeaway from Steve’s address: “In the age of big data, advertisers need to get their act together when it comes to online privacy.”The Way I See It I see a boom in online behavioral advertising and interest-based… Continue Reading
Ask anyone in Ohio what they’re least excited for during the home stretch of this year’s Election season, and I bet you they’ll say the non-stop television, print, and online advertisements from Obama, Romney, and other Ohio politicians trying to win the battleground state. At the Democratic National Convention in August, the crowd cheered and laughed when Obama said he was even tired of saying, “I’m Barack Obama and I approve this message.” Election season always means a surging tidal wave of political advertising. The 2012 elections are expected to break records for ad spend – after the 2008 elections hit a new record as well. According to Kantar CMAG, the United States will see 43,000 political spots a day … Continue Reading
On Thursday during Advertising Week in New York City, I hosted an event called “Mission Impossible: Truth & Privacy – The Future is Now,” featuring Commissioner Julie Brill of the Federal Trade Commission, along with Frank Abagnale, one of the world’s foremost authorities on fraud and identity theft (you may know him best from the film Catch Me If You Can – he was portrayed by none other than Leonardo DiCaprio), and Jonathan Salem Baskin, Co-Author of Tell The Truth. Privacy is an issue everyone is talking about these days, and I wanted to share with you some of the thoughts and issues discussed during the session at Advertising Week. Click here to view a video of Ron’s conversation with … Continue Reading
Advertising Week is in full swing and is already full of surprises. On Monday, the Federal Trade Commission (FTC) released the details of its updated Green Guides to attendees of the National Advertising Division (NAD) Annual Conference, before even announcing it to the press – talk about a scoop! It was exciting for all who were there and who work in developing environmental marketing claims. We have been eagerly awaiting the new Green Guides for over 2 years. With thousands of comments from industry groups, environmental advocates, academics and others during the review process, there were certainly a lot of people watching and waiting. The FTC is trying to put out guidance that set a balance between the firmness needed … Continue Reading
Davis & Gilbert may be the preeminent advertising law firm, but we still can’t read minds. This week during Advertising Week, I’ll have the opportunity to speak with industry leaders and top executives about the future of advertising and some of the BIG issues our industry is facing, but I want to know what you think. Please take a minute to answer three short questions here. I think everyone in our industry should be thinking about these issues … what’s your opinion?
The questions on the “Big Issue” survey will be the following:In today’s world, which of the following predominantly drives the industry forward and is critical for the future: data/information or creative execution? Fundamentally, do you see… Continue Reading
Advertising Week is to the advertising industry and brands what the Emmys are for the television industry and what the Oscars are for the film and entertainment industry. I’ve had the honor of knowing the brainchild behind Advertising Week since its inception. Now in its ninth year, Advertising Week is bigger than ever – with five days of high-level programming hosted by and featuring some of advertising’s biggest names, including those agencies and brands who are leading the charge in innovation and creativity in our industry.The Way I See It I see the industry’s biggest leaders gathering in New York City to share and discuss the latest ideas, creations, and technology that is shaping the future of the industry.… Continue Reading