Data, data, data. Advertising Week was buzzing with chatter about data – its importance for the advertising industry, future implications, how to improve and maximize data, privacy and security issues… The list goes on. So it was only appropriate for Ogilvy & Mather North America Chief Creative Officer Steve Simpson’s keynote address at the National… Continue Reading
Monthly Archives: October 2012
Paid for by Ron Urbach: 2012 Election Season for the Advertising Industry
Posted in MediaAsk anyone in Ohio what they’re least excited for during the home stretch of this year’s Election season, and I bet you they’ll say the non-stop television, print, and online advertisements from Obama, Romney, and other Ohio politicians trying to win the battleground state. At the Democratic National Convention in August, the crowd cheered and… Continue Reading
Privacy and the FTC: Inside Perspective from FTC Commissioner Julie Brill
Posted in Digital, Media, PrivacyOn Thursday during Advertising Week in New York City, I hosted an event called “Mission Impossible: Truth & Privacy – The Future is Now,” featuring Commissioner Julie Brill of the Federal Trade Commission, along with Frank Abagnale, one of the world’s foremost authorities on fraud and identity theft (you may know him best from the… Continue Reading
New FTC Green Guides Signal Change Ahead for Marketers
Posted in Advertising, EnvironmentalAdvertising Week is in full swing and is already full of surprises. On Monday, the Federal Trade Commission (FTC) released the details of its updated Green Guides to attendees of the National Advertising Division (NAD) Annual Conference, before even announcing it to the press – talk about a scoop! It was exciting for all who… Continue Reading
“Big Issue” Survey
Posted in AdvertisingDavis & Gilbert may be the preeminent advertising law firm, but we still can’t read minds. This week during Advertising Week, I’ll have the opportunity to speak with industry leaders and top executives about the future of advertising and some of the BIG issues our industry is facing, but I want to know what you… Continue Reading
Backstage Pass: Advertising Week 2012
Posted in AdvertisingAdvertising Week is to the advertising industry and brands what the Emmys are for the television industry and what the Oscars are for the film and entertainment industry. I’ve had the honor of knowing the brainchild behind Advertising Week since its inception. Now in its ninth year, Advertising Week is bigger than ever – with… Continue Reading