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Millennial Engagement: Marketing’s New Trick Shot

By Ronald R. Urbach on June 22, 2017
Posted in Advertising, Digital, Marketing, Social Media

Final_shutterstock_497309200Sports and marketing have come a long way since a young Pittsburgh Steelers fan offered Mean Joe Green a Coke in the classic 1979 television commercial. For one thing, the audience has changed. The oldest millennials were just being born in the late 70s, but now comprise one quarter of the U.S. population. Highly coveted…

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