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The Whirlpool Effect: Emotional Ads Boost Sales

By Ronald R. Urbach on February 17, 2016
Posted in Advertising, Digital, Marketing, Social Media

kindnessBuying is an emotional act. Science bears this out. Functional MRI scans, in fact, show that people often rely on emotions rather than information when evaluating brands. Other studies have found that the emotions triggered by an ad influence a potential customer’s intent to buy far more than the actual content – by a factor…

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