Influencers – from bloggers, vloggers (video bloggers), YouTube stars and Instagram personalities – are truly the stars of social media, and brands are eager to harness their power and reach.

Millennials are estimated at having a purchasing power of $1.3 trillion, according to Social Media Week, and as social media continues to gain speed as one of millennials most coveted forms of currency, brands are taking notice. In order to best communicate with this growing demographic – whose attention span lasts a total of 8 seconds as reported by TIME Magazine – brands are heavily leaning on social media.

We are seeing these personalities being woven into brands’ advertising strategies, particularly in the form of sponsored content. More than … Continue Reading