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iHeartMedia Gets in Tune with Targeted Advertising

By Ronald R. Urbach on September 29, 2016
Posted in Advertising, Digital, Marketing, Media

RADIOWhen listeners turn on the radio these days—terrestrial, digital, or satellite—they can tune in to precisely the content they want to hear: country music, sports talk, alt rock, or whatever their tastes call for. What if radio worked the same way for advertisers? That is, what if brands could serve their messages to precisely the…

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