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Trust in Advertising: The Buyer’s Perspective

By Ronald R. Urbach on June 2, 2016
Posted in Advertising, Digital, Technology

TrustDigital media has opened up exciting new worlds for the advertising industry. It has given advertisers the ability to reach audiences in new places, on new devices, in more engaging ways, and in more targeted fashion than ever before. No doubt about it: these are all good things.

But the advent of digital media has…

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