Most professionals can look back to a time in their careers when a selfless individual provided them with guidance, encouragement, or advice. Usually, it was someone more experienced, who had seen and done much more than they had, who provided the needed direction. That small sacrifice, that gift of time and talent, ultimately had a
Argonaut
Making the Case for Wearables
By Ronald R. Urbach on
When marketers think about wearable technology, they might feel like the runner who has just crested a hill in a Fitbit commercial: winded, but energized. Winded, because wearables are emerging at a time when marketers have barely had a chance to catch their breath after getting up to speed on mobile (and before that, social,…