Once again, Advertising Week has come and gone. And once again, I was thrilled to be part a special event for our industry. It’s not often that you can get famous statistician Nate Silver, Olympian Lolo Jones, and musician Bootsy Collins under a single tent, but they were all there at Ad Week – along
Advertising Week’s Trust Forum in New York, NY
Davis & Gilbert was proud to be part of Advertising Week’s Trust Forum in New York, NY on Wednesday, September 30th. I kicked off The Trust Forum by hosting a candid, one-on-one conversation with ANA President and CEO, Bob Liodice, on the most vexing issues involving advertisers and trust. To check out our conversation, click
How Dan’s Papers Have Helped Shape “The Hamptons” Brand
It may be hard to believe now, but there was a time in the 1970s when residents of the Hamptons felt that the area could use some publicity. Enter Dan Rattiner, founder of Dan’s Papers, a weekly lifestyle publication covering the Hamptons with a whimsical voice that isn’t afraid to have a little fun.
New York Attorney General Is Latest Regulator to Challenge the Auto Industry
Recently, I co-authored the below advertising alert with Advertising, Marketing & Promotions Partner, Matt Smith.
On the heels of recent high-profile enforcement actions by both the Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB) against the automobile industry, the New York Attorney General (NYAG) has now zeroed in on the industry as
Part 3: FTC Updates Answers to Frequently Asked Questions About Endorsement Guides
As you know, over the past few weeks, Advertising, Marketing & Promotions Partner Allison Fitzpatrick and I have been discussing the FTC’s updated answers to its FAQs. The following topics will conclude this series: online reviews, employee endorsements, and monitoring.
Online Reviews: According to the FTC, a retail website that includes customer reviews of the
Part 2: FTC Updates its Answers to Frequently Asked Questions About Endorsement Guides
As I mentioned last week, I will be continuing to discuss the FTC’s updated answers to its FAQs. This week, Advertising, Marketing & Promotions Partner Allison Fitzpatrick and I will focus on influencers and ambassadors, celebrity endorsements, and social media and promotions. Stay tuned for our last post in the series on online reviews, employee
Part 1: FTC Updates Answers to FAQs About Endorsement Guides
The Federal Trade Commission (FTC) recently updated its answers to a series of frequently asked questions (New FAQs) about its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides). The updated FAQs are further proof that endorsements and testimonials are once again on the FTC’s radar, and marketers and their agencies should expect
A David in the Land of Agency Goliaths
Sometimes it seems like the advertising industry is nothing but a land of Goliath’s – Goliath’s that are bent on marrying or eating one another.
David Angelo launched the David&Goliath agency in 1999, he and his agency have had enormous success by “thinking like David,” being nimble, resourceful, creative and brave – and fiercely independent.
Broadway Embraces Star Power, Creative Marketing
Timing is everything on Broadway, and with and with the new season kicking off, it’s an opportune moment to check in on marketing practices on the Great White Way. The talk of the theater world this spring has been Fish in the Dark, the Broadway debut of Seinfeld co-creator Larry David. The play broke
LatinWorks Gets Creative for Hispanic Audience
Hispanics are the largest and youngest minority group in the United States, and you can bet that major advertisers want to reach them. Actually, an agency called LatinWorks did make that bet, opening its doors in 1998 with a focus on “cultural branding” and creative work that spoke to a Hispanic audience. The bet has