Skip to content

Menu

HomeAboutContact
Davis & Gilbert LLP. logo

Madison Ave Insights

a blog about everything the industry is...

targeting consumers

Subscribe to targeting consumers

It’s in the Bag: The Shopper Marketing Evolution

By Ronald R. Urbach on December 17, 2015
Posted in Advertising, Direct Marketing, Marketing

shutterstock_211284022Once upon a time, newspaper circulars and static-filled messages broadcast over store speaker systems represented the cutting edge of shopper marketing. You had to think and decide for yourself what to buy and where to buy it. Those days are long gone.

Today shopper marketing happens in real time, across multiple marketing channels, and it’s…

Stay Connected

RSS LinkedIn Twitter Facebook

Topics

Archives

Recent Posts

  • Do Makers of Children’s Connected Toys Need a Time-Out to Comply with COPPA?
  • The Pursuit of “Truth” in Advertising: Data
  • The Pursuit of Truth in Advertising: Regulatory
  • The Pursuit of “Truth” in Advertising: Social Media
  • Augmented Reality Leapfrogs Its Virtual Cousin, but Will Legal Questions Slow Its Momentum?

About Davis & Gilbert

Davis & Gilbert LLP is a strategically focused, full-service law firm of more than 110 lawyers. Founded over a century ago and located in New York City, the firm represents a wide array of clients throughout the United States and internationally on virtually every legal issue, including advertising, marketing, regulatory, intellectual property, corporate, litigation, labor and employment, real estate, taxation and private client services.

Madison Ave Insights

RSS LinkedIn Twitter Facebook
Davis & Gilbert LLP
1740 Broadway
New York, NY 10019
Phone: (212)468-4800
DisclaimerPrivacy Policy
Copyright ©2023, Davis & Gilbert LLP. All Rights Reserved.
Law blog design & platform by LexBlog LexBlog Logo