Brand messaging shows up everywhere these days, from the screens in our pockets to the sides of sports stadiums. The ubiquity of brand content makes the fight for ever-decreasing attention spans only tougher as the number of communications platforms multiplies. It’s enough to make traditional forms of messaging, like the press release, obsolete.

There’s no doubt that today’s savvy marketers are looking beyond the standard release, either replacing it altogether or adapting it to the new world order in communications. Spicing up the customary press release format with strong visual elements—like infographics or video content, for instance—can make messages easier to digest and better fodder for social media engagement. Other brands have discovered that going big with live events offers … Continue Reading