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If You’re Just Hearing About Multiplatform Publishing, It May Already Be Too Late

By Ronald R. Urbach on February 3, 2016
Posted in Digital, Marketing, Media

shutterstock_158869706Have you heard of Digital Darwinism?

You can probably wager a guess at what it means. As it relates to multiplatform publishing, it holds that the brands that can’t adapt will not survive this content revolution. More specifically, brands that don’t seek to reach customers everywhere, and in real time, will be left in their…

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