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Trump’s Branding Problem

By Ronald R. Urbach on September 20, 2017
Posted in Marketing, Trust and Advertising

Donald Trump came to the White House with the lowest approval rating ever for an incoming president. From a branding perspective, things have not been getting better. On the 144th day of his presidency, Trump hit a 60% disapproval rating, giving him the dubious distinction of being the fastest to ever reach that mark (beating…

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