Concluding the three part prediction series, I turn to Will Smith, Brown Shoe Company’s Chief Marketing Officer, to get his thoughts on what 2014 holds for the retail industry.
2014 Predictions within the Retail Industry and How They Have the Potential to Affect Marketing and Advertising, with Brown Shoe Company’s Chief Marketing Officer, Will Smith.
QWhat are your 2014 predictions within the retail industry and how do they have the potential to affect marketing and advertising?
AOne of the biggest trends we need to pay attention to as marketers is the increasingly savvy, mobile customer. Where customers once got their product information from a newspaper, TV ad, or billboard, today it’s in the palm of their hand. … Continue Reading
It sure didn’t take long for 2014 to shift into high gear.
Little more than two weeks into the New Year, we’re already knee deep in stories with big implications for marketers in the retail sector (charged anything at Target lately?), sports marketing (the ruling on Alex Rodriguez’s suspension for the 2014 season), and the food services industry (with Hershey’s announcement of 3-D printed chocolate). As Ron Burgundy would say: “That escalated quickly.”
With the news of early 2014 in mind, I reached out to some of the most knowledgeable marketers in those three sectors, and over the course of the next three weeks, I will share with you their predictions about what the rest of 2014 will hold for … Continue Reading
Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work. After offering my year in review and looking back at the trends in 2012, it’s time to also look ahead. We are at the dawn of a new year – a year filled with potential and uncertainty. So, let’s get some clarity on what the future holds.
The Way the Industry Sees It
I had the pleasure of speaking with Marian Salzman, CEO of Havas … Continue Reading