Concluding the three part prediction series, I turn to Will Smith, Brown Shoe Company’s Chief Marketing Officer, to get his thoughts on what 2014 holds for the retail industry.
2014 Predictions within the Retail Industry and How They Have the Potential to Affect Marketing and Advertising, with Brown Shoe Company’s Chief Marketing Officer, Will Smith.
[q]What are your 2014 predictions within the retail industry and how do they have the potential to affect marketing and advertising?[/q]
[a]One of the biggest trends we need to pay attention to as marketers is the increasingly savvy, mobile customer. Where customers once got their product information from a newspaper, TV ad, or billboard, today it’s in the palm of their hand. … Continue Reading