Madison Ave Insights

Tag Archives: Trends

Marketers Predict Trends to Watch in 2014: Insights from Brown Shoe Company’s Chief Marketing Officer, Will Smith

Posted in Digital, Marketing, Mobile

Concluding the three part prediction series, I turn to Will Smith, Brown Shoe Company’s Chief Marketing Officer, to get his thoughts on what 2014 holds for the retail industry.

2014 Predictions within the Retail Industry and How They Have the Potential to Affect Marketing and Advertising, with Brown Shoe Company’s Chief Marketing Officer, Will Smith.


QWhat are your 2014 predictions within the retail industry and how do they have the potential to affect marketing and advertising? AOne of the biggest trends we need to pay attention to as marketers is the increasingly savvy, mobile customer.  Where customers once got their product information from a newspaper, TV ad, or billboard, today it’s in the palm of their hand. … Continue Reading

Marketers Predict Trends to Watch in 2014: Insights from Dunkin’ Brands® President, Global Marketing and Innovation, John Costello

Posted in Advertising, Marketing

It sure didn’t take long for 2014 to shift into high gear.

Little more than two weeks into the New Year, we’re already knee deep in stories with big implications for marketers in the retail sector (charged anything at Target lately?), sports marketing (the ruling on Alex Rodriguez’s suspension for the 2014 season), and the food services industry (with Hershey’s announcement of 3-D printed chocolate).  As Ron Burgundy would say: “That escalated quickly.”

With the news of early 2014 in mind, I reached out to some of the most knowledgeable marketers in those three sectors, and over the course of the next three weeks, I will share with you their predictions about what the rest of 2014 will hold for … Continue Reading

What’s Next in 2013: A Lesson in Trendspotting with Marian Salzman

Posted in Advertising, Digital, Marketing, Media

Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments.  The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work.  After offering my year in review and looking back at the trends in 2012, it’s time to also look ahead.  We are at the dawn of a new year – a year filled with potential and uncertainty.  So, let’s get some clarity on what the future holds.

The Way the Industry Sees It

I had the pleasure of speaking with Marian Salzman, CEO of Havas … Continue Reading

2012: A Retrospective

Posted in Advertising, Marketing

It’s hard to believe 2012 is coming to an end. It was a big year for us here, with the launch of Madison Ave Insights in October, and a notable one for the advertising industry. As always, agencies tried to top the year before with bigger and better creative, regulatory agencies stepped up oversight and enforcement, and technological advances happened at a pace that seemed like every minute. From the Super Bowl to Cannes to the Summer Olympics to the Presidential election, marketers have been busy year-round with how to balance rapid change and new technology with threats from regulators and competitors while doing great creative and effective advertising. This has been a very hard dance to learn.

Among countless … Continue Reading