It’s hard to believe 2012 is coming to an end. It was a big year for us here, with the launch of Madison Ave Insights in October, and a notable one for the advertising industry. As always, agencies tried to top the year before with bigger and better creative, regulatory agencies stepped up oversight and… Continue Reading
Tag Archives: privacy
Settling the Argument: Regulation and Disclosure in the Digital World
Posted in Advertising, Digital, RegulatoryWe are in a “perfect storm” fueled by big data, technological change, media transformation (especially mobile), and global competition. The conventional model of linear digestion of media followed by the linear transaction process is disappearing. With digital media, consumers have multiple sites and screens open at the same time. This year the number of Internet… Continue Reading
Data: A Creative Director’s Perspective
Posted in Privacy, TechnologyData, data, data. Advertising Week was buzzing with chatter about data – its importance for the advertising industry, future implications, how to improve and maximize data, privacy and security issues… The list goes on. So it was only appropriate for Ogilvy & Mather North America Chief Creative Officer Steve Simpson’s keynote address at the National… Continue Reading
Privacy and the FTC: Inside Perspective from FTC Commissioner Julie Brill
Posted in Digital, Media, PrivacyOn Thursday during Advertising Week in New York City, I hosted an event called “Mission Impossible: Truth & Privacy – The Future is Now,” featuring Commissioner Julie Brill of the Federal Trade Commission, along with Frank Abagnale, one of the world’s foremost authorities on fraud and identity theft (you may know him best from the… Continue Reading