Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work. After… Continue Reading
Tag Archives: mobile
2012: A Retrospective
Posted in Advertising, MarketingIt’s hard to believe 2012 is coming to an end. It was a big year for us here, with the launch of Madison Ave Insights in October, and a notable one for the advertising industry. As always, agencies tried to top the year before with bigger and better creative, regulatory agencies stepped up oversight and… Continue Reading
Are Mobile Payment Apps the Next Big Thing?
Posted in Advertising, Digital, Mobile, PrivacyCash and credit and debit cards are certainly dominant in the payment space today. Some think change will never happen, but they are dead wrong. Mobile payment is in its infancy, but the benefits are clear: simplicity, convenience, relevance, and targeted offers and rewards. No more wallets with multiple cards, just one device. And this… Continue Reading
Settling the Argument: Regulation and Disclosure in the Digital World
Posted in Advertising, Digital, RegulatoryWe are in a “perfect storm” fueled by big data, technological change, media transformation (especially mobile), and global competition. The conventional model of linear digestion of media followed by the linear transaction process is disappearing. With digital media, consumers have multiple sites and screens open at the same time. This year the number of Internet… Continue Reading
Choices, Choices: Do Consumers Really Know What They Want?
Posted in Advertising, Digital, MarketingIncreased mobility and access to information with digital media and mobile gives consumers real power to shape the marketplace. Yet consumers can be fickle and easily distracted, to say the least. With so many options and constant change, the question for advertisers is: how do we determine what reasonable consumer behavior and perceptions are when… Continue Reading
Paid for by Ron Urbach: 2012 Election Season for the Advertising Industry
Posted in MediaAsk anyone in Ohio what they’re least excited for during the home stretch of this year’s Election season, and I bet you they’ll say the non-stop television, print, and online advertisements from Obama, Romney, and other Ohio politicians trying to win the battleground state. At the Democratic National Convention in August, the crowd cheered and… Continue Reading
Privacy and the FTC: Inside Perspective from FTC Commissioner Julie Brill
Posted in Digital, Media, PrivacyOn Thursday during Advertising Week in New York City, I hosted an event called “Mission Impossible: Truth & Privacy – The Future is Now,” featuring Commissioner Julie Brill of the Federal Trade Commission, along with Frank Abagnale, one of the world’s foremost authorities on fraud and identity theft (you may know him best from the… Continue Reading