Madison Ave Insights

Tag Archives: media

State of the Creative Series: Interview with the CEO & CCO at StrawberryFrog

Posted in Advertising, Digital, Direct Marketing, Marketing

For the “State of the Creative” series, we’ve heard from Chief Creative Officer’s at: Ogilvy & Mather North America, Weber Shandwick, GREY, 360i, and R/GA. For my final post, I turn to StrawberryFrog – a New York City Advertising Agency – to get their thoughts. Drum roll, please… In my final post regarding the “State… Continue Reading

2012: A Retrospective

Posted in Advertising, Marketing

It’s hard to believe 2012 is coming to an end. It was a big year for us here, with the launch of Madison Ave Insights in October, and a notable one for the advertising industry. As always, agencies tried to top the year before with bigger and better creative, regulatory agencies stepped up oversight and… Continue Reading

Settling the Argument: Regulation and Disclosure in the Digital World

Posted in Advertising, Digital, Regulatory

We are in a “perfect storm” fueled by big data, technological change, media transformation (especially mobile), and global competition.  The conventional model of linear digestion of media followed by the linear transaction process is disappearing.  With digital media, consumers have multiple sites and screens open at the same time.  This year the number of Internet… Continue Reading