The Federal Trade Commission (FTC) recently released updated Dot Com Disclosure guidelines to fast forward to the present day and catch up with the technology consumers use more and more frequently – including smartphones, tablets, and social media. I previously gave you an overview of what the updated guidance means and how marketers need to… Continue Reading
Tag Archives: FTC
FTC Updates Dot Com Disclosure Guidelines to Catch Up with New Technology
Posted in Advertising, Digital, MobileI talk here on Madison Ave Insights all of the time about the importance of mobile and social media for advertisers. Technology is always changing, and with new technology comes a set of new challenges for industry groups, brands, and regulators. In light of the rise of smartphones, tablets, and social media, the Federal Trade… Continue Reading
Understanding the FTC’s Expansion of COPPA: A Conversation with the Director of the Children’s Advertising Review Unit
Posted in Advertising, Digital, Marketing, MobileSurrounding a breakfast seminar, which was held at Davis & Gilbert today entitled, “Complying with the FTC’s Final Amendments to its COPPA Rule: What You Need to Know,” I thought a great post would be to examine that very topic. In addition, I had the chance to speak to Wayne Keeley Director of the Children’s… Continue Reading
The New Auto Industry: Friend of the Environment and Tech Star
Posted in Digital, Environmental, Marketing, TechnologyBack in October, I talked here on Madison Ave Insights about the FTC’s just-released Green Guides and what they would mean for marketers moving forward. The FTC moved against unfounded and overused “environmentally friendly” and “green” claims in marketing for a range of products. The standards as established challenge the use of unqualified general environmental… Continue Reading
POM Wonderful
Posted in Advertising, Marketing, MediaGuess what? When it comes to the claims you make in your advertising, substantiation matters – a lot. The FTC’s recent Final Order against POM Wonderful (POM) in which it found nearly 40 claims made by POM about its pomegranate juice products to be false and misleading based on the absence of proper substantiation, should… Continue Reading
FTC Amends COPPA to Strengthen Children’s Privacy Protections
Posted in Advertising, Digital, Marketing, MobileThe Federal Trade Commission (FTC) ended 2012 with a bang by adopting final amendments to the Children’s Online Privacy Protection Act (COPPA). For those of us who work in children’s advertising, these long awaited amendments came as no surprise. The final amendment, which goes into effect on July 1, 2013, came only weeks after the… Continue Reading
Privacy and the FTC: Inside Perspective from FTC Commissioner Julie Brill
Posted in Digital, Media, PrivacyOn Thursday during Advertising Week in New York City, I hosted an event called “Mission Impossible: Truth & Privacy – The Future is Now,” featuring Commissioner Julie Brill of the Federal Trade Commission, along with Frank Abagnale, one of the world’s foremost authorities on fraud and identity theft (you may know him best from the… Continue Reading