What is shopper marketing? It’s about harnessing technology and data to reach and influence consumers on their path to purchase – online to in-store. It’s about creating a brand experience for the consumer – not just a brand or retail channel transaction. It uses content, technology, promotion, data, social interaction and insights as tools for meaningful consumer engagement.
Shopper marketing is dependent on information and data. But how does a brand or retailer collect and use the data? When does consumer data collection become invasive, and when do privacy … Continue Reading