Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work. After… Continue Reading
Tag Archives: Consumers
2012 Holiday Shopping Season: Significant Changes in Only Five Years
Posted in Advertising, Digital, Mobile2012 is projected to be a big holiday shopping season, with consumer spending expected to return to near pre-recession levels. The National Retail Federation’s 2012 consumer holiday spending survey forecasts that the country’s holiday spending will rise 4.1% to about $586 billion – the most optimistic forecast since the recession. But a lot has changed… Continue Reading
Brand Protection Concerns for Wildfire Consumer Sensations
Posted in Advertising, MarketingThe holidays are swinging into full gear, what better time to… reminisce? Every year, it seems there is a new “hot” item on the shelves that our children, family, and friends have on the top of their wish lists to Santa. I will never forget the Ty® Beanie Babies phenomenon, the holiday season when people… Continue Reading
Are Mobile Payment Apps the Next Big Thing?
Posted in Advertising, Digital, Mobile, PrivacyCash and credit and debit cards are certainly dominant in the payment space today. Some think change will never happen, but they are dead wrong. Mobile payment is in its infancy, but the benefits are clear: simplicity, convenience, relevance, and targeted offers and rewards. No more wallets with multiple cards, just one device. And this… Continue Reading
Choices, Choices: Do Consumers Really Know What They Want?
Posted in Advertising, Digital, MarketingIncreased mobility and access to information with digital media and mobile gives consumers real power to shape the marketplace. Yet consumers can be fickle and easily distracted, to say the least. With so many options and constant change, the question for advertisers is: how do we determine what reasonable consumer behavior and perceptions are when… Continue Reading
Gearing Up for the 34th Annual PMA Marketing Law Conference
Posted in Advertising, DigitalIt’s hard to believe it’s already mid-November. The Presidential election is now behind us and the devastation of Hurricane Sandy is still all too real for many on the East Coast. This week, many in the marketing and promotion industry are heading to the Windy City for the 34th Annual Promotion Marketing Association Marketing Law… Continue Reading