Cash and credit and debit cards are certainly dominant in the payment space today. Some think change will never happen, but they are dead wrong. Mobile payment is in its infancy, but the benefits are clear: simplicity, convenience, relevance, and targeted offers and rewards. No more wallets with multiple cards, just one device. And this is only the beginning.
Consumers and retailers are eager to participate. Starbucks – a market leader – already offers a popular payment app. It has now moved further into mobile payments by partnering with Square to allow mobile payment at all of its 7,000 U.S. stores. Customers may soon even be able to pay with their phones while they’re still in their pockets. With Square, … Continue Reading
Increased mobility and access to information with digital media and mobile gives consumers real power to shape the marketplace. Yet consumers can be fickle and easily distracted, to say the least.
With so many options and constant change, the question for advertisers is: how do we determine what reasonable consumer behavior and perceptions are when the norm is rapid change? Let’s look at some examples of what it means to be “reasonable.”
In a recent class action lawsuit, consumers claimed they were deceived into believing Fruit Roll-Ups and Fruit by the Foot snacks are made with real fruit. Using the word “fruit” in the name, along with images of fruit on the packaging, could be enough for a “reasonable” consumer … Continue Reading
It’s hard to believe it’s already mid-November. The Presidential election is now behind us and the devastation of Hurricane Sandy is still all too real for many on the East Coast. This week, many in the marketing and promotion industry are heading to the Windy City for the 34th Annual Promotion Marketing Association Marketing Law Conference. This year’s conference is titled, “Converging Platforms & Diverging Laws” and I’m honored to be giving a keynote address again this year. Throughout the PMA Conference this week, I’ll be sharing my thoughts and perspectives with you.
The Promotion Marketing Association is one of the largest and most influential industry trade associations and has been since its inception in 1911. PMA represents businesses … Continue Reading