A few weeks ago, Chester Cheetah, the beloved “spokescat” for Cheetos, joined Twitter as @ChesterCheetah with a campaign to reach 50K followers. And when he does, “a family gets a kitten.” Chester Cheetah is just the latest of many brand mascots that have taken social media by storm in recent years. Furthermore, digital media is… Continue Reading
Tag Archives: consumer engagement
‘Tis the Season for Giving
Posted in Advertising, MarketingDuring the holiday season, helping others is on many people’s minds. We see more charitable branding and increased advertising to encourage people to give – to capture the true spirit of the holidays. Right after the shopping whirlwind of Black Friday and Cyber Monday, we celebrated “Giving Tuesday” with the hashtag #GivingTuesday trending on Twitter…. Continue Reading