Madison Ave Insights

Tag Archives: Brands

Brand Mascots Come to Life on Social Media

Posted in Advertising, Digital, Marketing, Media, Social Media

A few weeks ago, Chester Cheetah, the beloved “spokescat” for Cheetos, joined Twitter as @ChesterCheetah with a campaign to reach 50K followers.  And when he does, “a family gets a kitten.”  Chester Cheetah is just the latest of many brand mascots that have taken social media by storm in recent years.  Furthermore, digital media is… Continue Reading