David Angelo launched the David&Goliath agency in 1999, he and his agency have had enormous success by “thinking like David,” being nimble, resourceful, creative and brave – and fiercely independent. I’d also add “slyly funny” to that list of descriptors. David&Goliath’s Super Bowl spot for the Kia Sorento poked fun at over-the-top Super Bowl ads by having former James Bond star Pierce Brosnan dodge owls and a moose on a snowy mountain road. AdWeek’s Tim Nudd listed it among his five favorite ads of Super Bowl XLIX. David&Goliath’s spot for last year’s Super Bowl – … Continue Reading
Social media can be challenging with its many channels and niche audiences. Where does a brand start? And how do brands tie their efforts together? VIZIO, the nation’s largest seller of flat panel televisions, answered these questions by creating its own social network, called Fandemonium.
By leveraging a sponsorship begun in 2010, VIZIO first launched Fandemonium at the 2013 Rose Bowl game; encouraging fans to cheer and jeer plays for a chance have their pictures displayed on the stadium jumbotron. Fandemonium participation – including store check-ins as well as viewing and writing product reviews – is rewarded with points that members can redeem from VIZIO, or one of its Fandemonium partners, which include Hulu, Netflix, and ESPN.
The genius behind … Continue Reading
Maybe you’ve seen them on Instagram or Facebook – pictures of babies dressed up in grown-up suits like so many chubby-cheeked David Byrnes. It’s called “baby suiting,” and it’s the latest photo craze instigated by mom blogger Ilana Wiles, who just a year ago launched a surge of “baby mugging,” which is just what it sounds like (well, maybe not) – taking pictures of babies as though they’re sitting in coffee mugs.
Wiles and her blog – MommyShorts – are part of a growing and influential trend of moms who blog. According to recent research by eMarketer, there are roughly 4.2 million moms who blog, accounting for eighteen percent of all adult bloggers. An established mom blog can have hundreds … Continue Reading
Marketers promote, entertain, celebrate, and explain. In other words, they talk. But Dave Kerpen, cofounder and chairman of Likeable Media and founder and CEO of its sibling company, Likeable Local, believes that a different skill is needed in a media landscape increasingly driven by social media – listening. And by listening, Kerpen means more than just using social media channels to respond to consumer questions and complaints. He sees listening via social media as a means to tell stories and engender authentic conversations with and among consumers and to promote conversations that strengthen and reward brand loyalty.
In a lot of ways, it’s the next step in the evolution of branding. Branding started with the idea that companies and products … Continue Reading
A few weeks ago, Chester Cheetah, the beloved “spokescat” for Cheetos, joined Twitter as @ChesterCheetah with a campaign to reach 50K followers. And when he does, “a family gets a kitten.” Chester Cheetah is just the latest of many brand mascots that have taken social media by storm in recent years. Furthermore, digital media is allowing brands to create more developed story lines and detailed backgrounds for their mascots, resulting in consumers becoming more drawn to the characters, and, of course, to the brand and product they represent. The insurance industry has made quite a splash with its brand mascots, including the GEICO Gecko and Allstate’s “Mayhem,” launching YouTube channels and earning verified Twitter accounts (i.e., celebrity status). Creating such … Continue Reading
It’s finally here. Football fans everywhere have spent the last year counting down to Super Bowl Sunday, the main event for the NFL. But advertising and marketing executives have spent the last year actively planning for Super Bowl Sunday. And let’s face it, a lot of people who are not football fans watch the Super Bowl for one thing: the commercials. The ads typically dominate water cooler conversation the next day, and now take over social media and traditional media as well – for many, the final score doesn’t even matter.
In ad land, Super Bowl Sunday is a holiday. A lot of us are like little kids on Christmas – only we’re glued to the television instead of staring … Continue Reading
Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work. After offering my year in review and looking back at the trends in 2012, it’s time to also look ahead. We are at the dawn of a new year – a year filled with potential and uncertainty. So, let’s get some clarity on what the future holds.The Way the Industry Sees It
I had the pleasure of speaking with Marian Salzman, CEO of Havas … Continue Reading