Madison Ave Insights

Tag Archives: branding

Likeable Applies the Lessons of Social Media to Branding

Posted in Digital, Marketing, Media, Social Media

Marketers promote, entertain, celebrate, and explain. In other words, they talk. But Dave Kerpen, cofounder and chairman of Likeable Media and founder and CEO of its sibling company, Likeable Local, believes that a different skill is needed in a media landscape increasingly driven by social media – listening.  And by listening, Kerpen means more than… Continue Reading

‘Tis the Season for Giving

Posted in Advertising, Marketing

During the holiday season, helping others is on many people’s minds.  We see more charitable branding and increased advertising to encourage people to give – to capture the true spirit of the holidays.  Right after the shopping whirlwind of Black Friday and Cyber Monday, we celebrated “Giving Tuesday” with the hashtag #GivingTuesday trending on Twitter…. Continue Reading