The Federal Trade Commission (FTC) recently released updated Dot Com Disclosure guidelines to fast forward to the present day and catch up with the technology consumers use more and more frequently – including smartphones, tablets, and social media. I previously gave you an overview of what the updated guidance means and how marketers need to… Continue Reading
Category Archives: Technology
Subscribe to Technology RSS FeedTrade Shows in the Digital Age: A Discussion with Sony Computer Entertainment
Posted in Advertising, Marketing, TechnologyConsumer Electronics Show. South by Southwest. Auto shows. Comic-Con. E3 (Electronic Entertainment Expo). Multiple industries rely on annual trade shows to unveil new products and interact with not just the trade, but with consumers. It’s something like a professional show-and-tell, with major brands and companies offering new product demonstrations and announcing their latest innovations that… Continue Reading
At the Intersection of Tech and Advertising
Posted in Advertising, Digital, Marketing, TechnologyOn Tuesday night, I attended a fascinating event at The ADVERTISING Club called AD THINK, which is bridging the gap between tech startups and the advertising world. As the event’s host, founder and partner of Evol8tion Joseph Jaffe, put it – we have seen a lack of creativity in digital advertising and with all of the… Continue Reading
The New Auto Industry: Friend of the Environment and Tech Star
Posted in Digital, Environmental, Marketing, TechnologyBack in October, I talked here on Madison Ave Insights about the FTC’s just-released Green Guides and what they would mean for marketers moving forward. The FTC moved against unfounded and overused “environmentally friendly” and “green” claims in marketing for a range of products. The standards as established challenge the use of unqualified general environmental… Continue Reading
Data: A Creative Director’s Perspective
Posted in Privacy, TechnologyData, data, data. Advertising Week was buzzing with chatter about data – its importance for the advertising industry, future implications, how to improve and maximize data, privacy and security issues… The list goes on. So it was only appropriate for Ogilvy & Mather North America Chief Creative Officer Steve Simpson’s keynote address at the National… Continue Reading