A few weeks ago, Chester Cheetah, the beloved “spokescat” for Cheetos, joined Twitter as @ChesterCheetah with a campaign to reach 50K followers. And when he does, “a family gets a kitten.” Chester Cheetah is just the latest of many brand mascots that have taken social media by storm in recent years. Furthermore, digital media is… Continue Reading
Category Archives: Media
Subscribe to Media RSS FeedPOM Wonderful
Posted in Advertising, Marketing, MediaGuess what? When it comes to the claims you make in your advertising, substantiation matters – a lot. The FTC’s recent Final Order against POM Wonderful (POM) in which it found nearly 40 claims made by POM about its pomegranate juice products to be false and misleading based on the absence of proper substantiation, should… Continue Reading
What’s Next in 2013: A Lesson in Trendspotting with Marian Salzman
Posted in Advertising, Digital, Marketing, MediaSpotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work. After… Continue Reading
Take Me Out to the Ball Game, Advertisers
Posted in Advertising, MediaAhh, America’s favorite pastime. Hot dogs, peanuts, jerseys, and Big League Chew. We have all heard the call at the stadium – “Beer here.” Major League Baseball commands attention, defining summer for sports fans and inflaming longstanding hometown rivalries. I live in New York City, though I was raised outside Boston. Talk about a rivalry… Continue Reading
Paid for by Ron Urbach: 2012 Election Season for the Advertising Industry
Posted in MediaAsk anyone in Ohio what they’re least excited for during the home stretch of this year’s Election season, and I bet you they’ll say the non-stop television, print, and online advertisements from Obama, Romney, and other Ohio politicians trying to win the battleground state. At the Democratic National Convention in August, the crowd cheered and… Continue Reading
Privacy and the FTC: Inside Perspective from FTC Commissioner Julie Brill
Posted in Digital, Media, PrivacyOn Thursday during Advertising Week in New York City, I hosted an event called “Mission Impossible: Truth & Privacy – The Future is Now,” featuring Commissioner Julie Brill of the Federal Trade Commission, along with Frank Abagnale, one of the world’s foremost authorities on fraud and identity theft (you may know him best from the… Continue Reading