Men’s fashion has evolved over the years to incorporate more styles and fashion forward items. Other men’s-only retailers offer customers the option of designing their own custom dress shirts, providing choices of size, pattern, collar type, buttons, cuff link style, monogram options, and other features. The custom tailored concept is very popular among men, young… Continue Reading
Category Archives: Marketing
Subscribe to Marketing RSS FeedA Conversation With Verizon’s Jerry Karnick On The FTC’s Updated Dot Com Disclosure Guidelines
Posted in Advertising, Marketing, Mobile, TechnologyThe Federal Trade Commission (FTC) recently released updated Dot Com Disclosure guidelines to fast forward to the present day and catch up with the technology consumers use more and more frequently – including smartphones, tablets, and social media. I previously gave you an overview of what the updated guidance means and how marketers need to… Continue Reading
Spring Fashion Series: Retail Growth in the Digital Age
Posted in Advertising, Digital, Marketing, Social MediaIn this post I will examine the growth of retail store sales. Sales at brick-and-mortar retail stores constitute 90% of all retail sales in the United States. And many major retailers have found that their digital consumer engagement and investments made toward boosting their online presence has actually resulted in increased in-store visits. In fact,… Continue Reading
Trade Shows in the Digital Age: A Discussion with Sony Computer Entertainment
Posted in Advertising, Marketing, TechnologyConsumer Electronics Show. South by Southwest. Auto shows. Comic-Con. E3 (Electronic Entertainment Expo). Multiple industries rely on annual trade shows to unveil new products and interact with not just the trade, but with consumers. It’s something like a professional show-and-tell, with major brands and companies offering new product demonstrations and announcing their latest innovations that… Continue Reading
At the Intersection of Tech and Advertising
Posted in Advertising, Digital, Marketing, TechnologyOn Tuesday night, I attended a fascinating event at The ADVERTISING Club called AD THINK, which is bridging the gap between tech startups and the advertising world. As the event’s host, founder and partner of Evol8tion Joseph Jaffe, put it – we have seen a lack of creativity in digital advertising and with all of the… Continue Reading
Understanding the FTC’s Expansion of COPPA: A Conversation with the Director of the Children’s Advertising Review Unit
Posted in Advertising, Digital, Marketing, MobileSurrounding a breakfast seminar, which was held at Davis & Gilbert today entitled, “Complying with the FTC’s Final Amendments to its COPPA Rule: What You Need to Know,” I thought a great post would be to examine that very topic. In addition, I had the chance to speak to Wayne Keeley Director of the Children’s… Continue Reading
Brand Mascots Come to Life on Social Media
Posted in Advertising, Digital, Marketing, Media, Social MediaA few weeks ago, Chester Cheetah, the beloved “spokescat” for Cheetos, joined Twitter as @ChesterCheetah with a campaign to reach 50K followers. And when he does, “a family gets a kitten.” Chester Cheetah is just the latest of many brand mascots that have taken social media by storm in recent years. Furthermore, digital media is… Continue Reading
What Does Sequestration Mean for Ad Land?
Posted in Advertising, MarketingOn Friday the latest doomsday threat out of Washington became a reality as automatic federal budget cuts, known as sequestration, went into effect. What effect that will have, we can’t be sure. The latest round of debates between Congress and the White House was full of rhetoric and classic “we said, they said” as politicians… Continue Reading
The New Auto Industry: Friend of the Environment and Tech Star
Posted in Digital, Environmental, Marketing, TechnologyBack in October, I talked here on Madison Ave Insights about the FTC’s just-released Green Guides and what they would mean for marketers moving forward. The FTC moved against unfounded and overused “environmentally friendly” and “green” claims in marketing for a range of products. The standards as established challenge the use of unqualified general environmental… Continue Reading
FTC Announces Mobile Privacy Disclosure Guidelines
Posted in Advertising, Marketing, Mobile, PrivacyFebruary 1st was a big day for the Federal Trade Commission (FTC). Not only did the FTC release its report regarding mobile privacy disclosures, it also announced that it had reached a settlement with Path, a social networking app, which agreed to pay $800,000 to settle charges that it deceived users by collecting personal information… Continue Reading
Advertising’s Big Night: Super Bowl 47
Posted in Advertising, Digital, Marketing, MobileIt’s finally here. Football fans everywhere have spent the last year counting down to Super Bowl Sunday, the main event for the NFL. But advertising and marketing executives have spent the last year actively planning for Super Bowl Sunday. And let’s face it, a lot of people who are not football fans watch the Super… Continue Reading
POM Wonderful
Posted in Advertising, Marketing, MediaGuess what? When it comes to the claims you make in your advertising, substantiation matters – a lot. The FTC’s recent Final Order against POM Wonderful (POM) in which it found nearly 40 claims made by POM about its pomegranate juice products to be false and misleading based on the absence of proper substantiation, should… Continue Reading
FTC Amends COPPA to Strengthen Children’s Privacy Protections
Posted in Advertising, Digital, Marketing, MobileThe Federal Trade Commission (FTC) ended 2012 with a bang by adopting final amendments to the Children’s Online Privacy Protection Act (COPPA). For those of us who work in children’s advertising, these long awaited amendments came as no surprise. The final amendment, which goes into effect on July 1, 2013, came only weeks after the… Continue Reading
What’s Next in 2013: A Lesson in Trendspotting with Marian Salzman
Posted in Advertising, Digital, Marketing, MediaSpotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments. The way I see it, in terms of trends, it is critical to seek out the best when you need to spot trends and discern the real change elements at work. After… Continue Reading
Toasting to the New Year
Posted in Advertising, MarketingAh, December 31st. Each year, the ball drops in Times Square, and people count down excitedly from ten as they plan their resolutions for the New Year, and clink champagne flutes to toast to the year ahead. New Year’s Eve is all about glitz and glamour, from the sparkle of the Times Square crystal ball… Continue Reading
2012: A Retrospective
Posted in Advertising, MarketingIt’s hard to believe 2012 is coming to an end. It was a big year for us here, with the launch of Madison Ave Insights in October, and a notable one for the advertising industry. As always, agencies tried to top the year before with bigger and better creative, regulatory agencies stepped up oversight and… Continue Reading
‘Tis the Season for Giving
Posted in Advertising, MarketingDuring the holiday season, helping others is on many people’s minds. We see more charitable branding and increased advertising to encourage people to give – to capture the true spirit of the holidays. Right after the shopping whirlwind of Black Friday and Cyber Monday, we celebrated “Giving Tuesday” with the hashtag #GivingTuesday trending on Twitter…. Continue Reading
Brand Protection Concerns for Wildfire Consumer Sensations
Posted in Advertising, MarketingThe holidays are swinging into full gear, what better time to… reminisce? Every year, it seems there is a new “hot” item on the shelves that our children, family, and friends have on the top of their wish lists to Santa. I will never forget the Ty® Beanie Babies phenomenon, the holiday season when people… Continue Reading
Choices, Choices: Do Consumers Really Know What They Want?
Posted in Advertising, Digital, MarketingIncreased mobility and access to information with digital media and mobile gives consumers real power to shape the marketplace. Yet consumers can be fickle and easily distracted, to say the least. With so many options and constant change, the question for advertisers is: how do we determine what reasonable consumer behavior and perceptions are when… Continue Reading