Madison Ave Insights

Category Archives: Marketing

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VIZIO Turns a Medium into a Community

Posted in Advertising, Marketing, Media, Social Media

Social media can be challenging with its many channels and niche audiences. Where does a brand start? And how do brands tie their efforts together? VIZIO, the nation’s largest seller of flat panel televisions, answered these questions by creating its own social network, called Fandemonium. By leveraging a sponsorship begun in 2010, VIZIO first launched… Continue Reading

Detroit Punches Back

Posted in Advertising, Marketing

One of the biggest news stories of the last year occurred on December 3, 2013, when the city of Detroit became the largest municipality in the United States to enter Chapter 9 bankruptcy.  A decades-long economic decline saddled Detroit with $18 billion in debt, high crime rates, extensive urban blight – and, it would seem,… Continue Reading

Finding Your Cheese in the Marketing Law Maze

Posted in Advertising, Marketing

Today’s marketing and advertising landscape may be more laden with legal tripwires, regulatory mines, sharp corners, and dead ends than ever before. Technology is definitely evolving in real time, new laws are creating a tangled web of regulation, and consumers are savvier and more in control than ever. Fortunately, the 36th Annual BAA / PMA… Continue Reading

The American Association of Advertising Agencies Has the 411 on the Latest Regulatory Issues

Posted in Advertising, Marketing, Regulatory

Brands and the agencies that help market them have full plates. Just keeping up with the way technology has changed, and how brands communicate with customers is, to say the least, a full time job. But, there are so many things that affect businesses, not the least of which is how government regulation can either… Continue Reading

State of the Creative Series: Interview with the CEO & CCO at StrawberryFrog

Posted in Advertising, Digital, Direct Marketing, Marketing

For the “State of the Creative” series, we’ve heard from Chief Creative Officer’s at: Ogilvy & Mather North America, Weber Shandwick, GREY, 360i, and R/GA. For my final post, I turn to StrawberryFrog – a New York City Advertising Agency – to get their thoughts. Drum roll, please… In my final post regarding the “State… Continue Reading

State of the Creative Series: Interview with the Chief Creative Officer at GREY

Posted in Advertising, Marketing, Media

Continuing with the series on the “State of the Creative,” we reached out Chief Creative Officers at some of the world’s leading ad agencies on: What it means to be a creative in today’s world? How many “legs” does an idea have to have when advertisers and marketers are targeting various demographics, each using multiple… Continue Reading

State of the Creative Series: Interview with the Chief Creative Officer at Weber Shandwick

Posted in Advertising, Digital, Marketing, Media

As mentioned last week, we got to wondering, what does it mean to be a creative in today’s world? How many “legs” does an idea have to have when advertisers and marketers are targeting various demographics, each using multiple media devices and social media platforms? And does having all that data mean you or anyone… Continue Reading

State of the Creative Series: Interview with Chief Creative Officer at Ogilvy & Mather North America

Posted in Advertising, Marketing

In case you haven’t noticed, things have changed a lot in the advertising and marketing industry. With bigger bandwidth and faster, smaller, cheaper digital devices, the world is staggeringly more connected. With home-grown, artisanal wine, cheese, whiskey . . . pants . . . the world is a lot more “local” as well.  And, of… Continue Reading

“MommyShorts” is Blogging Her Way into Hearts, Homes, and Brands

Posted in Advertising, Entertainment, Marketing

Maybe you’ve seen them on Instagram or Facebook – pictures of babies dressed up in grown-up suits like so many chubby-cheeked David Byrnes. It’s called “baby suiting,” and it’s the latest photo craze instigated by mom blogger Ilana Wiles, who just a year ago launched a surge of “baby mugging,” which is just what it… Continue Reading

Likeable Applies the Lessons of Social Media to Branding

Posted in Digital, Marketing, Media, Social Media

Marketers promote, entertain, celebrate, and explain. In other words, they talk. But Dave Kerpen, cofounder and chairman of Likeable Media and founder and CEO of its sibling company, Likeable Local, believes that a different skill is needed in a media landscape increasingly driven by social media – listening.  And by listening, Kerpen means more than… Continue Reading

Disclosures And Privacy Policies Head 2014′s To-Do List

Posted in Advertising, Marketing

The Federal Trade Commission (FTC) made a number of changes to its regulations and guidelines in 2013.  Specifically, the FTC updated its “.com Disclosures” guide to provide advertisers with more specific instructions for complying with the FTC’s Guides Concerning the Use of Endorsements and Testimonials in various forms of new media. Moreover, the updated guide… Continue Reading

“New” Concerns Likely to Top FTC’s Interest This Year

Posted in Advertising, Marketing

There were significant changes in almost every aspect of the law relating to advertising, marketing and promotions in 2013, and Davis & Gilbert published a piece entitled, “2013 Lessons Learned and 2014 Practical Advice.” This piece explains and discuss what happened, and offer suggestions for advertisers and agencies to think about and address in 2014…. Continue Reading

Marketers Predict Trends to Watch in 2014: Insights from Brown Shoe Company’s Chief Marketing Officer, Will Smith

Posted in Digital, Marketing, Mobile

Concluding the three part prediction series, I turn to Will Smith, Brown Shoe Company’s Chief Marketing Officer, to get his thoughts on what 2014 holds for the retail industry. 2014 Predictions within the Retail Industry and How They Have the Potential to Affect Marketing and Advertising, with Brown Shoe Company’s Chief Marketing Officer, Will Smith…. Continue Reading

Marketers Predict Trends to Watch in 2014: Insights from LPGA Chief Marketing Officer, Jon Podany

Posted in Advertising, Marketing, Mobile

Continuing with predictions on what the rest of 2014 will hold, I turn to Jon Podany, Chief Marketing Officer for the Ladies Professional Golf Association (LPGA), to get his thoughts. The Way The Industry Sees It 2014 Predictions within the Sports Industry and How They Have the Potential to Affect Marketing and Advertising, with LPGA’s… Continue Reading