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Category Archives: Marketing

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“New” Concerns Likely to Top FTC’s Interest This Year

Posted in Advertising, Marketing

There were significant changes in almost every aspect of the law relating to advertising, marketing and promotions in 2013, and Davis & Gilbert published a piece entitled, “2013 Lessons Learned and 2014 Practical Advice.” This piece explains and discuss what happened, and offer suggestions for advertisers and agencies to think about and address in 2014…. Continue Reading

Marketers Predict Trends to Watch in 2014: Insights from Brown Shoe Company’s Chief Marketing Officer, Will Smith

Posted in Digital, Marketing, Mobile

Concluding the three part prediction series, I turn to Will Smith, Brown Shoe Company’s Chief Marketing Officer, to get his thoughts on what 2014 holds for the retail industry. 2014 Predictions within the Retail Industry and How They Have the Potential to Affect Marketing and Advertising, with Brown Shoe Company’s Chief Marketing Officer, Will Smith…. Continue Reading

Marketers Predict Trends to Watch in 2014: Insights from LPGA Chief Marketing Officer, Jon Podany

Posted in Advertising, Marketing, Mobile

Continuing with predictions on what the rest of 2014 will hold, I turn to Jon Podany, Chief Marketing Officer for the Ladies Professional Golf Association (LPGA), to get his thoughts. The Way The Industry Sees It 2014 Predictions within the Sports Industry and How They Have the Potential to Affect Marketing and Advertising, with LPGA’s… Continue Reading

Marketers Predict Trends to Watch in 2014: Insights from Dunkin’ Brands® President, Global Marketing and Innovation, John Costello

Posted in Advertising, Marketing

It sure didn’t take long for 2014 to shift into high gear. Little more than two weeks into the New Year, we’re already knee deep in stories with big implications for marketers in the retail sector (charged anything at Target lately?), sports marketing (the ruling on Alex Rodriguez’s suspension for the 2014 season), and the… Continue Reading

Youth Marketing: How the Founder & CEO of Shop Jeen Builds a Customer Base

Posted in Advertising, Digital, Marketing

It seems youth marketing has always been a hot topic in the advertising world. As young people move from the “discovery” phase of their tween years to the “experimental phase” of young adulthood, they shift from being motivators of their parents’ buying habits to influential consumers in their own right. But today that demographic is… Continue Reading

#GivingTuesday, Take Two

Posted in Advertising, Digital, Marketing

As we reported last year, there’s a new entrant into the “holiday days” tradition – #GivingTuesday. The brainchild of New York’s 92nd Street Y and the United Nations Foundation, #GivingTuesday is a movement to create a national day of giving to kick off the giving season and is celebrated the Tuesday after Thanksgiving. Participating nonprofits… Continue Reading

Brand Activation Association Marketing Law Conference: Demonstrations

Posted in Advertising, Marketing, Media

We’re all familiar with the classic product demonstrations in television commercials: who hasn’t seen re-enactments of the super-absorbent paper towel, or the dish detergent that cuts through grease with a single drop? How do we define a demonstration?  Well, a demonstration is just that: a way for advertisers to show the product functioning as it… Continue Reading

Brand Activation Association Marketing Law Conference – The Reasonable Consumer

Posted in Advertising, Digital, Marketing, Media

This week, leading lawyers, legislatures and marketers attended the 35th Annual Brand Activation Association (BAA) Marketing Law Conference in Chicago. At BAA I gave a presentation titled, “Journey to the Center of Advertising Law: Knowledge, Insights, and Practical Tips on The Most Important 2013 Advertising Developments.” Over the next few days, I will share with… Continue Reading

Breaking the Traditional Agency Model in Today’s Data-Driven Economy with Cramer-Krasselt’s Chairman & CEO, Peter Krivkovich

Posted in Advertising, Digital, Marketing

Madison Avenue is a hotbed for creativity and innovation. The evolving nature of the digital world means new opportunities and platforms, and also means that agencies are constantly pushing the envelope to meet new client needs, develop new campaigns, and rise to new challenges from global competition, the economy, and the like. The constant change… Continue Reading

A Decade of Advertising Week

Posted in Advertising, Marketing

In 2004 – the inaugural year of the industry’s biggest event, Advertising Week – Facebook was launched as a social networking site open only to Harvard students.  Now ten years old, Advertising Week – like social media – has seen many changes and, more importantly, has shaped critical conversations driving change in the advertising industry… Continue Reading

“Gluten-Free” – FDA Recently Defined the Term, So What Does that Mean for Manufacturers?

Posted in Advertising, Marketing

The sale of gluten-free foods is big business.  In fact, Americans spent more than $4 billion on gluten-free foods alone last year.  Whether an individual is diagnosed with celiac disease (an autoimmune digestive condition that can be effectively managed by eating a gluten-free diet), is gluten-sensitive, or has chosen to eliminate gluten as a trendy… Continue Reading

DAA’s New Privacy Guidance for the Mobile Environment

Posted in Advertising, Digital, Marketing, Mobile

The Digital Advertising Alliance (DAA) recently issued guidance explaining how its Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data apply to certain types of data in the mobile space.  The DAA’s Self-Regulatory Principles are a direct response to the Federal Trade Commission’s (FTC) call for advertising industry self-regulation in the digital space. The DAA clarified… Continue Reading

A Candid Conversation on the Economic Outlook & Agency Midyear Forecast with TBWA\Chiat\Day’s Neal Grossman

Posted in Advertising, Marketing, Media

2013 has certainly been a landmark year, and we have seen both social and financial gains dance across the headlines of various news publications. We watched as the S&P 500 hit an all-time closing high of 1,682.50 in July, and we watched history be made with the United States Supreme Court’s ruling on DOMA. While… Continue Reading

Box-Office Hits to Best-Sellers: Scholastic Inc. Shares Marketing Strategies Around Film Adaptations

Posted in Advertising, Digital, Marketing, Media

Gatsby.  His name has been forever immortalized through the words of       F. Scott Fitzgerald.  For most of us, it conjures up memories from high school English classes, but now it’s being broadcast all over in ads and trailers for surrounding the film adaptation.  The Great Gatsby’s big movie turn got us thinking about how marketing… Continue Reading

Native Advertising Isn’t New, but Considerations for Advertisers Are Just Heating Up

Posted in Advertising, Digital, Marketing

A phenomenon that has been present as a form of advertising for many years is now blossoming in digital media and the subject of much discussion in the industry:  native advertising.  Native advertising is content that promotes a brand or product in the native format of the website, publication, or platform in which it is… Continue Reading

Spring Fashion Series Part 2: Men’s Fashion

Posted in Advertising, Marketing, Social Media

Men’s fashion has evolved over the years to incorporate more styles and fashion forward items.  Other men’s-only retailers offer customers the option of designing their own custom dress shirts, providing choices of size, pattern, collar type, buttons, cuff link style, monogram options, and other features.  The custom tailored concept is very popular among men, young… Continue Reading

A Conversation With Verizon’s Jerry Karnick On The FTC’s Updated Dot Com Disclosure Guidelines

Posted in Advertising, Marketing, Mobile, Technology

The Federal Trade Commission (FTC) recently released updated Dot Com Disclosure guidelines to fast forward to the present day and catch up with the technology consumers use more and more frequently – including smartphones, tablets, and social media. I previously gave you an overview of what the updated guidance means and how marketers need to… Continue Reading

Spring Fashion Series: Retail Growth in the Digital Age

Posted in Advertising, Digital, Marketing, Social Media

In this post I will examine the growth of retail store sales.  Sales at brick-and-mortar retail stores constitute 90% of all retail sales in the United States.  And many major retailers have found that their digital consumer engagement and investments made toward boosting their online presence has actually resulted in increased in-store visits.  In fact,… Continue Reading

Trade Shows in the Digital Age: A Discussion with Sony Computer Entertainment

Posted in Advertising, Marketing, Technology

Consumer Electronics Show. South by Southwest. Auto shows. Comic-Con. E3 (Electronic Entertainment Expo). Multiple industries rely on annual trade shows to unveil new products and interact with not just the trade, but with consumers. It’s something like a professional show-and-tell, with major brands and companies offering new product demonstrations and announcing their latest innovations that… Continue Reading