Madison Ave Insights

Category Archives: Digital

Subscribe to Digital RSS Feed

State of the Creative Series: Interview with Chief Creative Officer at Weber Shandwick

Posted in Advertising, Digital, Marketing, Media

As mentioned last week, we got to wondering, what does it mean to be a creative in today’s world? How many “legs” does an idea have to have when advertisers and marketers are targeting various demographics, each using multiple media devices and social media platforms? And does having all that data mean you or anyone… Continue Reading

Likeable Applies the Lessons of Social Media to Branding

Posted in Digital, Marketing, Media, Social Media

Marketers promote, entertain, celebrate, and explain. In other words, they talk. But Dave Kerpen, cofounder and chairman of Likeable Media and founder and CEO of its sibling company, Likeable Local, believes that a different skill is needed in a media landscape increasingly driven by social media – listening.  And by listening, Kerpen means more than… Continue Reading

Building the Entrepreneurs of Tomorrow: A Candid Discussion with the CEO of Venture for America, Andrew Yang

Posted in Digital, Social Media, Technology

Let’s say a senior at MIT is about to graduate with a double major in Computer Science and Comparative Media Studies. Career Services tells the student, “You can make six figures at a Manhattan consulting firm, or you can apply to ‘Venture for America.’ Oh, and if selected by Venture for America, you will be… Continue Reading

Marketers Predict Trends to Watch in 2014: Insights from Brown Shoe Company’s Chief Marketing Officer, Will Smith

Posted in Digital, Marketing, Mobile

Concluding the three part prediction series, I turn to Will Smith, Brown Shoe Company’s Chief Marketing Officer, to get his thoughts on what 2014 holds for the retail industry. 2014 Predictions within the Retail Industry and How They Have the Potential to Affect Marketing and Advertising, with Brown Shoe Company’s Chief Marketing Officer, Will Smith…. Continue Reading

Youth Marketing: How the Founder & CEO of Shop Jeen Builds a Customer Base

Posted in Advertising, Digital, Marketing

It seems youth marketing has always been a hot topic in the advertising world. As young people move from the “discovery” phase of their tween years to the “experimental phase” of young adulthood, they shift from being motivators of their parents’ buying habits to influential consumers in their own right. But today that demographic is… Continue Reading

Changing How We Watch Changes How We Sell

Posted in Advertising, Digital, Media

In just a few short years, DVRs and video-on-demand have dramatically altered how television is watched. In 2006, fewer than two percent of households owned a DVR. Now, more than half do. The use of DVRs has changed along with market-growing penetration. Instead of just being time-shifters, many viewers are effectively becoming collectors, stockpiling so… Continue Reading

#GivingTuesday, Take Two

Posted in Advertising, Digital, Marketing

As we reported last year, there’s a new entrant into the “holiday days” tradition – #GivingTuesday. The brainchild of New York’s 92nd Street Y and the United Nations Foundation, #GivingTuesday is a movement to create a national day of giving to kick off the giving season and is celebrated the Tuesday after Thanksgiving. Participating nonprofits… Continue Reading

Brand Activation Association Marketing Law Conference – Data and Unfairness

Posted in Advertising, Digital, Mobile

As we interact online, we leave a breadcrumb trail of data – both personally identifiable and anonymized.  This information can be pulled straight from data shared – name, age, or address – or can be extracted from browsing habits and usage patterns.  So what restraints are put in place to stop unchecked collection and use… Continue Reading

Brand Activation Association Marketing Law Conference – The Reasonable Consumer

Posted in Advertising, Digital, Marketing, Media

This week, leading lawyers, legislatures and marketers attended the 35th Annual Brand Activation Association (BAA) Marketing Law Conference in Chicago. At BAA I gave a presentation titled, “Journey to the Center of Advertising Law: Knowledge, Insights, and Practical Tips on The Most Important 2013 Advertising Developments.” Over the next few days, I will share with… Continue Reading

How to Ensure Compliance under the Telephone Consumer Protection Act

Posted in Advertising, Digital, Direct Marketing, Media, Mobile

The FCC has changed its rules to require “prior express written consent” in order to auto-send commercial calls or texts. Failure to comply can open violators up to private lawsuits, and to damages awards of up to $1,500 per violation.  So what should be done to avoid pricey violations? First, there needs to be written consent… Continue Reading

Breaking the Traditional Agency Model in Today’s Data-Driven Economy with Cramer-Krasselt’s Chairman & CEO, Peter Krivkovich

Posted in Advertising, Digital, Marketing

Madison Avenue is a hotbed for creativity and innovation. The evolving nature of the digital world means new opportunities and platforms, and also means that agencies are constantly pushing the envelope to meet new client needs, develop new campaigns, and rise to new challenges from global competition, the economy, and the like. The constant change… Continue Reading

CARU Annual Conference: Online Behavioral Advertising & Industry Self-Regulation for Marketing to Children

Posted in Advertising, Digital, Direct Marketing

Consumer protection in our digital age is becoming an ever more complex challenge, with technology constantly evolving and always “newer” new media emerging at lightning speeds. In recent years, online behavioral advertising has taken center stage as one of today’s most hotly-debated marketing practices. There seems to be a consensus amongst regulators that the industry,… Continue Reading

DAA’s New Privacy Guidance for the Mobile Environment

Posted in Advertising, Digital, Marketing, Mobile

The Digital Advertising Alliance (DAA) recently issued guidance explaining how its Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data apply to certain types of data in the mobile space.  The DAA’s Self-Regulatory Principles are a direct response to the Federal Trade Commission’s (FTC) call for advertising industry self-regulation in the digital space. The DAA clarified… Continue Reading

Box-Office Hits to Best-Sellers: Scholastic Inc. Shares Marketing Strategies Around Film Adaptations

Posted in Advertising, Digital, Marketing, Media

Gatsby.  His name has been forever immortalized through the words of       F. Scott Fitzgerald.  For most of us, it conjures up memories from high school English classes, but now it’s being broadcast all over in ads and trailers for surrounding the film adaptation.  The Great Gatsby’s big movie turn got us thinking about how marketing… Continue Reading

Native Advertising Isn’t New, but Considerations for Advertisers Are Just Heating Up

Posted in Advertising, Digital, Marketing

A phenomenon that has been present as a form of advertising for many years is now blossoming in digital media and the subject of much discussion in the industry:  native advertising.  Native advertising is content that promotes a brand or product in the native format of the website, publication, or platform in which it is… Continue Reading

Television Sweeps Periods: Still relevant or outdated?

Posted in Advertising, Digital, Media, Social Media

I talk here on Madison Ave Insights a good amount about digital, social media, and mobile advertising trends and developments, and how they are changing the industry.  Advertisers are shifting dollars from traditional print and television to online media outlets and novel platforms – that is no question.  However, televisions are still in nearly every… Continue Reading

Spring Fashion Series: Retail Growth in the Digital Age

Posted in Advertising, Digital, Marketing, Social Media

In this post I will examine the growth of retail store sales.  Sales at brick-and-mortar retail stores constitute 90% of all retail sales in the United States.  And many major retailers have found that their digital consumer engagement and investments made toward boosting their online presence has actually resulted in increased in-store visits.  In fact,… Continue Reading

FTC Updates Dot Com Disclosure Guidelines to Catch Up with New Technology

Posted in Advertising, Digital, Mobile

I talk here on Madison Ave Insights all of the time about the importance of mobile and social media for advertisers.  Technology is always changing, and with new technology comes a set of new challenges for industry groups, brands, and regulators.  In light of the rise of smartphones, tablets, and social media, the Federal Trade… Continue Reading

Understanding the FTC’s Expansion of COPPA: A Conversation with the Director of the Children’s Advertising Review Unit

Posted in Advertising, Digital, Marketing, Mobile

Surrounding a breakfast seminar, which was held at Davis & Gilbert today entitled, “Complying with the FTC’s Final Amendments to its COPPA Rule: What You Need to Know,” I thought a great post would be to examine that very topic.  In addition, I had the chance to speak to Wayne Keeley Director of the Children’s… Continue Reading

Brand Mascots Come to Life on Social Media

Posted in Advertising, Digital, Marketing, Media, Social Media

A few weeks ago, Chester Cheetah, the beloved “spokescat” for Cheetos, joined Twitter as @ChesterCheetah with a campaign to reach 50K followers.  And when he does, “a family gets a kitten.”  Chester Cheetah is just the latest of many brand mascots that have taken social media by storm in recent years.  Furthermore, digital media is… Continue Reading