One of the biggest news stories of the last year occurred on December 3, 2013, when the city of Detroit became the largest municipality in the United States to enter Chapter 9 bankruptcy. A decades-long economic decline saddled Detroit with $18 billion in debt, high crime rates, extensive urban blight – and, it would seem, a problem marketing itself to potential visitors.
But Detroit is one hard city to knock out. (It is the home of Joe Louis, after all.) From the Model T to Kid Rock, the Motor City has contributed enormously to the manufacturing, musical, and cultural life of our nation, giving it an enduring appeal. The only northern city to have hosted two Super Bowls, Detroit plays … Continue Reading
Today’s marketing and advertising landscape may be more laden with legal tripwires, regulatory mines, sharp corners, and dead ends than ever before. Technology is definitely evolving in real time, new laws are creating a tangled web of regulation, and consumers are savvier and more in control than ever.
Fortunately, the 36th Annual BAA / PMA Marketing Law Conference – themed Navigating the Marketing Law Maze – is here to help you find that elusive piece of cheese at the end. Taking place November 5 – 7, 2014 at the Windy City’s Downtown Chicago Marriott, the conference is built for inside and outside counsel, marketing executives and the increasingly eclectic mix of professionals caught at the crowded intersection of compliance and … Continue Reading
Brands and the agencies that help market them have full plates. Just keeping up with the way technology has changed, and how brands communicate with customers is, to say the least, a full time job. But, there are so many things that affect businesses, not the least of which is how government regulation can either help or hinder what we do.
That’s why organizations like the American Association of Advertising Agencies (4A’s) are so important. Among its many roles, the 4A’s advocates for advertising and marketing agencies and the other businesses it supports on a wide variety of issues. Some of the biggest items on its current docket:
The deductibility of advertising spending: Tax law has traditionally treated advertising as … Continue Reading