Advertising Week has always been an important week to those in the industry, and last week I sat down with Advertising Week’s Executive Director, Matt Scheckner, to talk about this year’s Advertising Week and how it reflects the changing face of the industry. When discussing Advertising Week’s mission – Matt named education as one
September 2014
Keeping Tabs on an Industry Keeping Tabs on Itself
By Ronald R. Urbach on
We live in a world of product innovation. There is sea change going on in media and technology. It seems that there is a new media platform and revolutionary device announced every week. Advertising is the currency that allows the offering of free information and services in media to consumers. Consumers absolutely want free content…
Advertising Week – Lights, Camera, and Action
By Ronald R. Urbach on
It’s hard to overstate what a “thing” Advertising Week has become. Since it was launched in 2004 by the late Ken Kaess, then chairman of the 4As, Matt Scheckner, and a team that included Burtch Drake, Ron Berger, and Mike Donahue, the conference of advertisers and advertising professionals now comprises more than two hundred and…
State of the Creative Series: Interview with the CEO & CCO at StrawberryFrog
By Ronald R. Urbach on